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| Gun Industry Watch
Action Campaign
For this action campaign, college students were encouraged to join the action campaign. First-time visitors were greeted with an explanation of the campaign and a signup form.
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Client Recognition Action Center
Each time the student returned to the site, s/he was greeted by name and shown an action summary. This example summary shows that the user has completed all 3 levels of involvement. The action report detail box shows that this user has invited 3 friends, taken 2 actions, and has no actions pending.
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News and Action
After joining students were encouraged to take action. In the example shown, they've been requested to make a phone call and report on the results.
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